Freelance and consulting projects providing a full range of services to clients throughout Southern California, including Graphic Design, Advertising, Publishing and Computer Consulting. A summary of accomplishments is listed below:

Graphic Design/Marketing/Publishing

• Identities, branding, product positioning and other marketing programs to stimulate national brand recognition and introduce new products. A company capabilities/product awareness brochure I produced for Advanced Recognition Technologies, Inc. was instrumental in securing key industry clients, including IBM, Casio and Philips.
• Design of Web sites and user interface graphics including Web page layouts; site architecture, banners; animations; navigation buttons; splash screens; menus and icons. Created my own company site, now in second version release. My work with Quarterdeck Corp. contributed to a greater than $1.2 Million monthly revenue in Web-generated sales.
• Design and production of graphics and marketing materials for major software publishers and industry startups, including packaging; tradeshow and point-of-sale; brochures and catalogs; product logos; CD-ROMs; digital photography, company capabilities/prospectus; and annual and financial reports. Produced 100+ page four-color magazine. Supervised print production for clients, including print bids, paper selection, press checks and scheduling/trafficking.
• Devised and implemented computer-based art production systems for a key Disney contractor. Produced Entertainment Publishing projects including merchandising; collectible stamp art; children’s books; posters; encyclopedia yearbooks; and retail consumer products. Responsible for conversion from 5% to over 90% digital production.
• Developed software product graphics, including icons, startup and installer screens and user interface graphics.

  Advertising

• Art Director in charge of national print advertising campaigns in leading computer publications such as PC Magazine, PC World, PC Computing and Computer Reseller News.
• Provide full creative services, including ad concepts, art direction, layout, copy writing, editing, photography, and pre-press.
• Design of animated Web banners for software and hardware companies appearing in major Web portal sites such as ZD Net.
• Created a trademarked slogan for Advanced Recognition Technologies, "Get the Recognition You Deserve.™ The slogan was used in advertising, packaging and marketing collateral campaigns.
• Manage advertising accounts, including media planning, space buying and multiple insertion tracking.

  Information Technology/Macintosh Specialist

• Hardware and software installation and support, including all Macintosh systems; Mac OS; Ethernet networks; TCP/IP, backup systems; CD-R; Internet setup; Mac-to-PC data transfer protocols, upgrades and more.
• Trained executive-level clients in the use of QuarkXPress, Adobe Photoshop and Adobe Illustrator software programs.
• Worked closely with PC-based MIS directors and IT managers on Novell and Windows NT networking solutions and connectivity issues. Developed user documentation and employee handbooks.
• Database design for manufacturer/distributor, including invoicing and management reports, improving efficiency by over 100%.
• FileMakerPro Database Development: Designed insertion order tracking database for ad agency, eliminating redundant paperwork and providing current data.

• Web site design for corporate and student sites
• User interface graphics, look-and-feel
• Branding and corporate graphics
• Marketing materials, print collateral, trade show and advertising.

Led team of designers to enable successful launch of startup Web site within deadline, iinstrumental in securing $12 Million in second-round financing. Managed graphic design staff and HTML coders.

Worked closely with senior management developing Web pages, interactive presentations, print and online advertising, animations, brochures, tradeshow and promotional graphics, PDF documents, streaming video and more with a consistent, professional image.

In charge of ongoing updates, enhancements and a subsequent redesign of Web site to reflect product-focused B2B marketing strategy. Established and enforced quality design standards while interviewing, hiring and mentoring Web designers, graphic artists and HTML coders.

Developed departmental production workflow systems, working with marketing, technical, operations and executive departments, resulting in streamlined procedures, faster turnaround time and quicker Web page downloads.

Leader of special projects including e-learning design specification, PDF Online Book publication, Cross-functional computer expertise with Windows NT/98 and Mac OS systems.

• Managed company computer network
• Photo-retouching, digital art production, created policies and procedures
• Pre-press, training, specify/install/support computer equipment; reported directly to owner/partners.

• Catalog design & production for software mail order firm, including layout, copy editing, production and film output.
• Designed and managed national print-media advertising and publicity releases. Achieved publication rate 50% above projection.

• Developed computer user training and documentation programs for large Cable TV operator.
• Lead Trainer implementing platform training programs throughout the U.S.
• Interfaced with MIS staff, IBM contractors and system office management on user requirements and technical specifications.
• Developed addressable converters program and prototyped interactive training. Sales leader in commercial accounts (50% gain).

Radio, TV, Film and Journalism coursework. Produced multimedia film and soundtrack projects
Minor in Music/Electronic Music Composition; working with analog synthesizers and multi-track tape
Assistant Music Director and on-air personality, KCSC-FM (Campus radio station).

Undergraduate studies emphasizing creative writing, Mass Media studies and French language.
Studied Physics of Music/Psycho-acoustics and Photography.

• Advanced Recognition Technologies, Inc. (ART)
• Alpha Microsystems
• Alvin S. White Studio (Disney/Hanna-Barbera)
• Apple Computer, Inc.
• Argon Technologies, Inc.
• Artisan Ideas
• ASX-99
• AVA CAD/CAM. Ltd.
• Bijan Fragrances
• Colorway, Inc.
• Computer Support Associates
• Corinthian Colleges
• Creative License
• Drew Advertising
• El Burrito Salsa Company, Inc.
• ENC
• Experian
• Evy of California
• GE Private Asset Management

• Guess? Inc.
• iolo Technologies
• Island Weiss Gallery
• Jade Textile
• J. D. Power Associates
• K White Studio
• Kingsgate Films
• KUA Textile
• Lorber Industries of California
• Medschool.com
• Mijenix Corporation
• Nouveau Fabrics
• PacifiCare
• Printstar
• Quarterdeck Corporation
• Schwarzkopf/DEP
• WesCorp
• Westar Textiles
• Xircom Corporation